As a business or institution, you will at some point have wondered what social media can add to your public relations. Indispensable for today’s communicators, yet ever-evolving in their scope and diversity, meant to be intuitive, yet unfathomably complex. If seen as merely an additional marketing outlet, you’ll risk going in circles, to repeat yourself … Lire la suite de ‘Content’? Keep it targeted, tailored, truthful and transparent!