Modern public relations is no longer just about message control. It requires stakeholder engagement, legitimacy, and participation in public discourse. Drawing on Jürgen Habermas’s theory, this article outlines three key…
Read moreIn today’s complex communication environment, public relations professionals must go beyond messaging to engage in meaningful dialogue. The work of Jürgen Habermas offers powerful insights into corporate communication, stakeholder engagement,…
Read more about public relations and lessons from habermasIn sensitive or crisis situations, one question often arises: should we adopt an offensive or defensive public relations strategy? At first glance, this question seems logical. But in reality, it…
Read more about offensive or defensive pr strategy: why perception mattersThe terms risk communication and crisis communication are often jointly or interchangeably used. There is, however, a significant difference in meaning. In this article, we will have a look at…
Read more about introducing risk communicationBeing new to the business of public relations consultancy, I wanted to take the time and reflect on the key learnings from my first five months in this challenging yet…
Read more about five learnings from five monthsIn PR, especially in the case of crisis communication, we usually already have the attention of the public, and must react to a punctual event in a concise, informative way.…
Read more about storytelling in modern communicationLooking at the gargantuan catalogue of active social media platforms and sites, one might think that a new one pops up out of the blue on a daily basis. In…
Read more about tiktok and twitch: let’s talk about thatCovid-19 might have forced many changes in our society and habits, but it also created opportunities and possibilities we otherwise might never have thought of. Six IPRN members from five…
Read more about iprn snapshots – webinarOn Thursday, June 18, the independent communication agencies binsfeld, accentaigu, hf integral, Vidale-Gloesener and Oxygen & Partners announced the creation of Clout Collective, giving a name to a collaboration and…
Read more about official launch of the clout collective networkA crisis is unfolding. So why not write a blog on the ‘essentials’ of crisis communications? First, because one can easily look up those ‘essentials’, read commentaries, watch tutorials or…
Read more about thoughts on crisis communications in times of covid-19Oxygen proposes internships to students and graduates. If you identify yourself with Oxygen & Partners’ positioning, bring adequate qualifications, seek to learn from our team and work while making a meaningful contribution by applying your own knowledge and perspectives in public relations, do not hesitate to submit your application and your CV.
