O2ygen's blog

In sensitive or crisis situations, one question often arises: should we adopt an offensive or defensive public relations strategy? At first glance, this question seems logical. But in reality, it…

The terms risk communication and crisis communication are often jointly or interchangeably used. There is, however, a significant difference in meaning. In this article, we will have a look at…

Being new to the business of public relations consultancy, I wanted to take the time and reflect on the key learnings from my first five months in this challenging yet…

In PR, especially in the case of crisis communication, we usually already have the attention of the public, and must react to a punctual event in a concise, informative way.…

Looking at the gargantuan catalogue of active social media platforms and sites, one might think that a new one pops up out of the blue on a daily basis. In…

Covid-19 might have forced many changes in our society and habits, but it also created opportunities and possibilities we otherwise might never have thought of. Six IPRN members from five…

On Thursday, June 18, the independent communication agencies binsfeld, accentaigu, hf integral, Vidale-Gloesener and Oxygen & Partners announced the creation of Clout Collective, giving a name to a collaboration and…

A crisis is unfolding. So why not write a blog on the ‘essentials’ of crisis communications? First, because one can easily look up those ‘essentials’, read commentaries, watch tutorials or…

Situation, end of March The threats posed by the outbreak of COVID-19 and by its development into a global pandemic have caught individual countries and the international community off guard.…

In September 2019, British PM Boris Johnson visited the European Commission President Jean-Claude Juncker in Luxembourg for a working lunch on the Brexit negotiations. Following that meeting, Johnson also paid…